The deal (100 million, $147.7 million) would also move the center of gravity for football sponsorship away from the English Premier League to the Bundesliga. or Man. Utd., the Daily Mail reports.
BNET’s Global Football Sponsorship Deal League:
Liverpool: 20 million a year (81 million over four years) with Standard CharteredManchester United: 20 million a year (80 million over four years) with AonReal Madrid: 18.3 million a year (55 million over three years) with Bwin.comBayern Munich: 17 million a year (68 million over four years) with T-HomeJuventus: 15 million a year (75 million over five years) with TamoilChelsea: 12.5 million a year (37.5 million over three years) with SamsungManchester City: 8m a year (24 million over three years) with Etihad Airways.Arsenal: 6.7 million a year (100 million over 15 years) with EmiratesRelated:
2009 CBS Interactive Inc.. Currently, Bayern sit at fourth with a pact with T-Home worth 17 million a year (68 million over four years).
The top deal is believed to be Liverpool F.C.’s recent signing of Standard Chartered for 81 million over four years.
The deal will give Audi a 9.5 percent stake in the club, but it is not clear how long the deal will last. The arrival of Audi (and its big bag of cash) has already prevented Franck Ribery from leaving Bayern to go to either Chelsea F.C.
Last Updated Nov 4, 2009 12:34 PM EST
If Bayern Munich pull off their 90 million deal with Audi it could vault the German club to the top of BNET’s Global Football Sponsorship Deal League (see below). All Rights Reserved. Deal length is crucial — Arsenal signed a 100 million deal with Emirates, but as the term of the agreement is a massive 15 years, it only nets the club 6.7 million a year — leaving Arsenal far behind rivals such as Liverpool and Manchester United.
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